Ever since its inception in 2003, XO Private has always set out to be different, distinctive and refreshingly innovative in many ways. Today, this certainly hasn’t changed.
It all started with the idea of connecting luxury travel products with guaranteed affluent travellers. This resulted in the design and production of most inspiring coffee table books made available only to the most discerning of travellers via a closed network of high-profile corporate lifestyle partners (e.g. private banks, a helicopter manufacturer, luxury car manufacturers, private jet charter operators, superyacht charter companies, etc.). In absolutely no time, The Private Collection portfolios became highly coveted and developed into genuine collector items among the travelling elite.
Through the powerful combination of a high quality product and an exceptional distribution, XO Private developed into a partner of reference for numerous unique properties and experience operators worldwide. This most enviable position was then further reinforced by offering them a comprehensive range of attractive marketing support elements in addition.
Over the past 15 years, however, the luxury travel industry and world at large have experienced a tremendous leap forward through the high-paced rise and development of wireless telecommunications and the Internet. In other words, it was time for the XO Private team to differentiate itself and start pioneering once more by embracing this challenging new future with the launch of a most exciting, digital platform that perfectly integrates what today’s connected world requires and expects.
Anticipating the demands of today’s discerning traveller for a complete lifestyle experience, XO Private now brings together the most unique forms of accommodation, incredible experience operators, knowledgeable destination specialists as well as the coolest lifestyle inspiration.
In other words, the XO Private platform is a refreshingly addictive, one-stop source of inspiration where memorable journeys are born.
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XO Private International
Apartado de Correos 194
E-07100 Soller (Baleares)
FOUNDER & MD
|The road to success can be rocky with more than a few bumps, potholes and thrill rides along the way but as long as one embraces the journey and learns from the experience, what’s not to celebrate. XO Private’s own journey was born out of a passion for extraordinary travel experiences and adventure.
A Belgian by birth, Yvan Vermeesch grew up in Uganda where his father worked for Sabena, Belgium’s national airline. Despite the country’s exotic allure, the Vermeesch family was soon the only expat family holding out, under the increasingly hairy dictatorship of Idi Amin Dada. After fleeting stints in Kenya, Burundi and South Africa, and rediscovering his roots studying back in Belgium, Yvan Vermeesch found himself restless for more travel adventures this time with an entrepreneurial twist.
In his early twenties, he decided to try his hand at exporting Belgian speciality beers to the Caribbean until the notion was swiftly knocked on the head by a local brewing monopoly. With barely time to lick his wounds, Yvan Vermeesch ran into a multi-millionaire entrepreneur with a penchant for Belgian beer.
After having been introduced to a few of this businessman’s close associates, he soon returned home with a fistful of exclusive rental contracts for some of the finest luxury villas and yachts of the West Indies. And thus Oxygen, his first bespoke tour operator, was born.
To cut a meandering tale short, he then galloped through the meetings and incentives industry, creating his own incentive house, before co-founding the Privilege Fair, a luxury and lifestyle show in Antwerp, Belgium.
After moving to Prague in 2002 to explore new opportunities, Yvan Vermeesch founded XO Private, a luxury publishing and marketing company, producing a yearly bespoke tome listing the world’s most extraordinary properties. The series soon became a must-have publication adorning the coffee tables of the travelling elite.
A lot has happened since these heady days. XO Private has enjoyed a tremendous growth around the globe and like a chameleon, kept pace with the ever-evolving face of high-end travel. Successfully steering the company into the digital age, Yvan Vermeesch takes great pride in providing the most discerning of travellers around the world with that unique inspiration that turns ordinary journeys into extraordinary ones and, as can be expected, exciting new projects are in the pipeline …