SONO Travel Club

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Discover Italy without limits with SONO Travel Club

SONO Travel Club was born to eliminate any compromise when it comes to personalization. Out of the sound heritage of Regal Travel and relying on exclusive partnerships with luxury hotels and service providers, the new high-end brand was crafted to ensure a personal touch and the strictest criteria in choosing the ideal accommodation and in selecting the most discrete, comfortable, yet functional services.

The SONO Travel Club team has long experienced how different each guest may be and thus set sails in the direction of a more up-to-date concept of luxury, turning it into a truly personal lifestyle experience.

The gold fingerprint logo, a universal symbol of uniqueness, is the company’s way to communicate the craftsmen’s touch in the endeavour to fit in our guests’ travel programmes, while the name, SONO – I am in Italian – represents the mission to understand the guests, their culture, individual needs and preferences, while sharing a deep insight of Italian destinations: the guests should first dream, then enjoy and finally look forward to their next journey with SONO.

SONO Travel Club’s recipe for luxury travel includes great hotels, exclusive treats and immaculate services as well as surprising activities and hard-to-find experiences, to bring guests in touch with Italy’s true lifestyle, so that everyone can feel a little bit Italian. SONO Travel Club guests and business partners can access the widest and most privileged set of relationships with hotels and service providers: this is due also to the company’s comprehensive and exclusive list of clients (private, family and corporate offices, specialist agencies, advisors and travel designers) from most source markets: USA, Canada, Latin America, Middle East, Russia, Europe, Australia, the Far East and more.

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