ETRA is a unique concept of ultra-luxury hospitality built around the idea of selective travellers pursuing a tireless quest for exclusivity

ETRA is opening its first accommodations in Florence, but owners are planning to expand soon in other places where their elite travellers would like to be.

Ambiances include prestigious and iconic design elements coming from the best of breed of Italian design brands that are mixed together with state of the art of technology standards and surprisingly natural and warm lighting effects to create a special sense of equilibrium and an elegant atmosphere.

Superior comforts and rejuvenation feelings are ensured in all luminous and spacious areas of the property: from its king-size bedrooms with real English made mattresses made with cashmere and covered by fresh luxury percale linens to its living and dining areas where hidden sounds and innovative water vapor fireplaces invite for premium Tuscan wine degustation.

ETRA’s uncharted experiences are a concrete example of an authentic luxury Italian lifestyle, developed with a meticulous selection of personal and professional networks by its owners. Most of them are not open to the public but all of them offer the finest standards on their grounds and where privacy is paramount.

Finally, its superlative location unveils a unique look out over the marvelous Santa Maria del Fiore Cathedral, thus a strategic place to reach walking distance luxury shopping stores by via Tornabuoni, historical point of interest such as Uffizi but also elegant restaurants nearby Ponte Vecchio.