First Impact Communications

Central & Eastern Europe – representation MASTER

First Impact Communications - Elevating Communication in the CEE with exclusive PR Representation for Media Houses

First Impact is the first PR & Communications agency dedicated to the luxury travel industry, covering the entire Central & Eastern European market. They bring together all media channels—print, social, and digital—under one umbrella, ensuring a continuous presence across the region.

The team consists of seasoned professionals with proven results and extensive experience in PR, communications, sales & marketing, operations, revenue management, publishing, and storytelling. Above all, they are exceptionally well-connected within their markets and beyond.

Led by Gabriela Markova and Jitka Krulcova, both seasoned industry executives with over 20 years of experience in respective industries, PR and upper luxury hotels, First Impact is determined to become your best voice within the travel luxury market. In fact, it offers a comprehensive suite of PR and communications services tailored to the luxury travel industry in Central & Eastern Europe.

Gabriela is an executive with over 20 years of experience in the upper luxury hotel industry, counting over 10 years with Mandarin Oriental Hotel Group and the opening of Velaa Private Island in the Maldives. Gabriela is the founder of GM Selection sales representation company and Luxury Bloc trade show in the CEE region.

Jitka is a high-end media professional with 19 years of experience in the magazine universe. Currently the publisher of the Luxury Guide International media house, Jitka started at the age of 19 as a newspaper contributor and later enhanced her experience as an editor and editor in chief of numerous prestigious magazines. Jitka’s worldwide media connections provide a very strong network, making her also the only CEE media being invited to ILTM on annual basis.

Accompanied by a brilliant team composed by Petr Marek, Tereza Gladišová and Lenka Tučková, First Impact Communications specialize in media relations, ensuring brands gain visibility through strategic press releases, media pitching, and publicity efforts.

Their expertise in creative writing and editorial services guarantees compelling storytelling that captivates UHNW audiences. Leveraging strong industry connections, they enhance exposure through targeted promotions, online marketing, and social media growth. From press kit development to event organization, press trips, and high-profile collaborations, First Impact seamlessly connects luxury travel brands with top-tier media, partners, and opportunities, maximizing their market presence.