globAL – representation MASTER
Iconoclast Hotels & Travel
Iconoclast Hotels & Travel guides sophisticated boutique hotels and travel companies to the spotlight they deserve
Welcome to Iconoclast Hotels & Travel, a business development company founded by Matilde Haour Ayala in 2022.
Backed by over 15 years of experience in luxury hospitality, Matilde brings contagious energy, strategic vision, and a global network of la crème de la crème, built on trust. Iconoclast was born from her desire to reshape luxury travel with intention, bold creativity, and a free spirit.
Iconoclast Hotels & Travel offers tailored services across Global Markets Representation, Sales & Marketing Strategy, Branding, and Consultancy, all designed to elevate your brand and drive meaningful results.
Think of Iconoclast as your dedicated sales department, offering outsourced services with a consultant’s eye and a partner’s heart, fully focused on sustainable growth.
Operating remotely from Rome/Lyon and Luxembourg/Porto, Matilde and Francisca bring together multi-cultural backgrounds (together they speak fluently over 5 languages) and market expertise to support each partner with relevance and reach.
The collection is deliberately kept small. Each travel brand is chosen with intention and celebrated for its purposeful storytelling, sense of place, conscious approach, and genuine hospitality. Focused on helping businesses grow strategically, exponentially, consistently, and consciously.
Join Iconoclast Hotels & Travel on a different kind of journey, one that challenges the norms of representation and celebrates hidden gems.
Backed by over 15 years of experience in luxury hospitality, Matilde brings contagious energy, strategic vision, and a global network of la crème de la crème, built on trust. Iconoclast was born from her desire to reshape luxury travel with intention, bold creativity, and a free spirit.
Iconoclast Hotels & Travel offers tailored services across Global Markets Representation, Sales & Marketing Strategy, Branding, and Consultancy, all designed to elevate your brand and drive meaningful results.
Think of Iconoclast as your dedicated sales department, offering outsourced services with a consultant’s eye and a partner’s heart, fully focused on sustainable growth.
Operating remotely from Rome/Lyon and Luxembourg/Porto, Matilde and Francisca bring together multi-cultural backgrounds (together they speak fluently over 5 languages) and market expertise to support each partner with relevance and reach.
The collection is deliberately kept small. Each travel brand is chosen with intention and celebrated for its purposeful storytelling, sense of place, conscious approach, and genuine hospitality. Focused on helping businesses grow strategically, exponentially, consistently, and consciously.
Join Iconoclast Hotels & Travel on a different kind of journey, one that challenges the norms of representation and celebrates hidden gems.


