Pure Luxury Dreams


Your Luxury Travel Ambassador

Founded by Anthony Valen and Uriel Jaen, Pure Luxury Dreams is a unique sales company specialized in high standard Hotels, Villas, and DMC's, representing a collection of sumptuous properties situated in desirable locations. Its role is to gain market shares through extensive knowledge of the travel industry. Its mission is to work closely with its partners to develop exceptional sales representations, purposeful marketing strategies, personalized services, and high-quality products.

Anthony is an expert in the travel industry, having worked in promoting some of the world’s finest holiday accommodations such as the Four Seasons Hotel Ritz Lisbon, Sha Wellness Clinic, and Il Borro R&C. After studying Art History and living in various countries, he started as a tour operator with Kuoni, allowing him to gain a full understanding of the needs that travel agencies manage regularly. Anthony speaks 5 languages and is fully devoted to working with partners worldwide in order to fulfill the missions that the company is entrusted with.

With the skills of an architect, Uriel has developed the ability to recognize and revealing unusual locations that combine History, comfort and splendor. With a glance of an eye, he can spot the finest details and hidden treasures that make each property exceptional. Having lived in Latin America, Italy, Portugal, and France, Uriel has acquired the cultural uniqueness that clients can indulge during their stay. Pure Luxury Dreams’ purpose allows clients to disconnect from everyday life and to visit incredible sites in order to make their dreams come true.