There are luxury travel events, and then there is ULTRA – taking place for the first time in Bangkok, Thailand this June as the 2027 edition of the luxury travel show.

ULTRA brings together a carefully selected group of around 110 of the world’s finest hotels, lodges, villas, yachts, and travel brands, alongside 130 of the industry’s most influential travel designers, family offices, and private client advisors. The numbers are intentionally small. The standards are intentionally high.

What sets ULTRA apart is that it doesn’t position itself as a trade show. ULTRA 2027 behaves more like a private members’ club, built around the belief that the future of luxury travel is shaped through relationships, trust, and shared ambition rather than transactional meetings.

For brands operating at the very top end of the market, ULTRA offers something increasingly difficult to find: direct access to the people influencing the travel decisions of the world’s wealthiest clients, within an environment where exclusivity is not a marketing message but the foundation of the event itself.