We Are Africa is many things, but it is not a conventional trade show. It is a community united by a genuine passion for the continent and a shared belief in Africa’s potential as a luxury travel destination.

Each May in Cape Town, more than 330 travel brands from Africa and the Indian Ocean, 340 leading international, and 270 local travel designers gather for five days of curated appointments, lively discussions, and evenings that feel more like celebrations than networking events.

The programme opens with We Are Africa Local on 3-4 May, dedicated to the local travel designer community, before the main event takes place for the remaining days

The business opportunities are real. Travel Designers are carefully selected, highly engaged, and actively selling the destination to luxury travellers around the world. But what keeps people coming back year after year is the atmosphere. Relationships form quickly, conversations continue long after scheduled appointments, and many participants return because they value being part of a community that shares the same passion for Africa.

For premium African and Indian Ocean players looking to grow their footprint among specialist buyers from across the world, We Are Africa is one of the continent’s most influential and widely recognised industry events.